With more car shoppers than ever turning to the search engines, it is important for dealers to shift a larger percentage of their advertising budget to search engine marketing.
One of the more compelling reasons for doing search marketing it is the only media that utilizes a true pull tactic vs. other forms of media that are a push.
TV, radio, print and outdoor all PUSH a message in front of a consumer regardless of whether or not they are in-market for a vehicle. Search engine marketing uses a PULL tactic, displaying an ad to a consumer only after they have typed in a search query qualifying them as a potential customer.
Although search engine marketing can yield great results, there are a number of challenges to dealers doing it themselves. At Jumpstart Automotive Media we recognize how difficult it can be and for that reason have developed traffic BUILDER. |