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| Industry Heavyweights Make 2008 Predicitions - (BizReport) |
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| As we rapidly approach the end of 2007, big names in the online advertising industry are beginning to make their predictions for 2008. Among the predictions are an increase in user-generated content and increases in consolidation for online marketers. |
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| December 20, 2007 |
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| Embrace Vertical Behaviors - (ClickZ News) |
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| Earlier this year, Jumpstart Automotive was acquired by Hachette Filipacchi for $110 million. While most industry analysts looked at the acquisition as part of the macro trend of large media companies expanding aggressively into digital, others saw ... |
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| December 19, 2007 |
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| Tips for Avoiding Ad Network Exploitation - (iMedia Connection) |
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| No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity. |
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| August 13, 2007 |
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| Does Your Targeting Tactic Ignore the User? - (iMedia Connection) |
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| Engagement seems to be getting lost in the targeting strategy shuffle. Jumpstart Automotive Media's VP of product development explains how to capture this vital element for greater reach and ROI. |
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| July 30, 2007 |
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| The Best Way to Distinguish Your Brand Message - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO offers his perspective on companies that are making waves when it comes to reaching auto consumers online, and those that are missing the boat. |
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| July 23, 2007 |
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| Niche Audience Agencies and Ad Strategies - (ClickZ News) |
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| Having had success serving niches such as home improvement, real estate, and education, I feel particularly tune in to the niche strategy approach. It's one thing for an agency to specialize in certain verticals, but another thing entirely to be a ... |
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| July 17, 2007 |
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| The New Showroom Front Door - (Forbes) |
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| Jumpstart Automotive Media's marketing VP explores a technology that offers huge potential for the automotive industry to provide more in-depth, immersive user experiences. |
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| July 16, 2007 |
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| Automotive Speaks Out - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of product dvelopment addresses the key automotive concerns discussed at ThinkDigital07. |
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| July 9, 2007 |
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| Vertical Ad Networks Empower Marketers - (DMNews) |
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| The trend toward vertical ad networks continues because they allow marketers to appeal to a highly concentrated audience on a vast scale. With vertical networks, marketers are assured their contextual placements will be surrounded by compatible content. |
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| June 29, 2007 |
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| Media Life - Robert Ames - (Media Life Magazine) |
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| Digital Automotive Group has upped Robert Ames to vice president and general manager, responsible for the business and operational management of the group which includes CarandDriver.com, RoadandTrack.com and Cycleworld.com. |
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| June 27, 2007 |
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| A More Important In-Market Target - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of Business Development explains how the auto enthusiast can be a valuable ally on the road to increased OEM reach and influence. |
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| June 25, 2007 |
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| Audiences Matter, Demos Don't - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO explains that while demographic targeting is a guessing game, there are still ways automotive can slice and dice user data to hone in on true in-market buyers. |
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| June 18, 2007 |
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| Going Beyond Paid Media (With A Little Help From Yogi Berra) - (MediaPost) |
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| Much of traditional media is based on estimated audience data. But as we move more towards a digital-centric plannin environment, our focus will shift toward accountability; the dominant forms of media will cease their dependence on estimates ... |
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| June 13, 2007 |
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| Overcome the Risks of DIgital Display - (iMedia Connection) |
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| Jumpstart Automotive Media's Jim Irving outlines a powerful tactic that should be at the forefront of every dealership's arsenal as it determines where to allocate marketing dollars. |
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| June 11, 2007 |
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| Defining Social Media - (MediaPost) |
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| It's hard to hold conversations when everoyone who's talking has varying views on the definitions of key vocabulary. yet our entire industry is talking about social media -- and I defy you to find two people that define social media the same way. |
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| June 5, 2007 |
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| Video's Future: See Who's Bringing It - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of Creative Development explains that there are alternatives to the 30-second spot and showcases some examples of recent video innovation for automotive. |
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| May 29, 2007 |
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| Who's Afraid of Behavioral Targeting? - (ClickZ News) |
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| Behavioral targeting is still a much misunderstood term in online advertising, even after having been in the lexicon for several years. The confusion isn't limited to advertisers and clients either. It exists among ad agencies, publishers, consumers ... |
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| May 21, 2007 |
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| The Digital media Mission for Tier 2 - (iMedia Connection) |
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| Jumpstart Automotive media's VP of Regional Dealer Adveritsing discusses how digital marketing partners can help Tier 2 to build stronger communication programs. |
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| May 21, 2007 |
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| Upfront Ad Sales: R.I.P. 2007? - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO explains why this could be the first year that digital takes significant dollars away from the broadcast uprfront. |
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| May 14, 2007 |
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| The Exquisite Detail of Hyundai's Video Portal - (iMedia Connection) |
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| Creative Showcase: See how Hyundai's clickable video-based micro-site enables deeper exploration of the new Veracruz and provides a more compelling research experience for users. |
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| May 14, 2007 |
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| 5 Steps to Digital Dominance - (iMedia Connection) |
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| Jumpstart Automotive Media's Rob Bollinger reveals some small considerations that can make a big impact on dealerships' digital sales strategies. |
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| May 7, 2007 |
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| Change, Growth and Business as Usual - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO discusses the impact its recent acquisition will have on advertisers and the automotive industry at large. |
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| April 30, 2007 |
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| The Hot Topics Driving Interactive for Autos - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of Product Development recaps the big concerns auto marketers expressed during last week's Driving Interactive Summit |
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| April 24, 2007 |
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| BT Gets An Online Primer - (MediaPost) |
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| Almost a year after adding behavioral targeting to its own mix, the Jumpstart vertical ad network for the auto industry decided the market needed additional education in the technology. |
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| April 13, 2007 |
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| Website Teaches Behavioral Targeting Secrets - (BizReport) |
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| Advertisers who are just getting into behavioral targeting may be missing out on crucial bits of information for their campaigns. A new website is trying to teach behavioral targeting secrets for automotive advertisers. |
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| April 11, 2007 |
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| Spark Interest with Custom Video Portals - (iMedia Connection) |
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| Jumpstart Automotive's VP of Sales & Creative Development offers a case study on a video campaign built to engage consumers and draw them into a deepr brand relationship. |
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| April 9, 2007 |
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| Auto Ad Network Debuts First Campaign - (Adotas) |
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| The life of an auto dealer is a hard one. Over the past year, every sing US auto maker has seen sales drop like a busted transmission. Part of the problem is marketing. |
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| April 5, 2007 |
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| The Hows of Handling Your Media - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of Strategic Media Development discusses dealer strategies for media planning, from in-house management to outsourcing options. |
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| April 2, 2007 |
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| Carmakers Face Rise in Online Advertising Prices - (Yahoo! Finance) |
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| The automotive industry saw prices for digital advertisements rise 10 percent to 20 percent last year, but still got more mileage from spending on the Internet than on television or newspapers |
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| April 2, 2007 |
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| The 'It' Couple: Behavioral Targeting and Video, Part 2 - (ClickZ News) |
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| Last month, industry experts shared behavioral targeting and video experiences. All agreed on the following points: Video behavioral targeting is in its infancy. Lack of inventory is an issue. The potential is enourmous. |
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| March 28, 2007 |
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| Interactive Budget: What's the Hold-Up? - (iMedia Connection) |
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| Not spending enough online? Jumpstart Automotive Media's SVP of Local Digital Media Strategy explains why dealerships shouldn't let these there obstacles stop them. |
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| March 26, 2007 |
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| How Dealers Can Deal with Online - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO outlines an option to help dealerships keep up with the changing face of new-media marketing while remaining focused on their core business. |
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| March 19, 2007 |
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| The Perfect Conquesting Opportunity - (iMedia Connection) |
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| Jumpstart Automotive Media's Director of Strategy & Business Development explains that all OEMs should purchase third-party new car leads because "a great offense is the best defense". |
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| March 12, 2007 |
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| Word Up: Ford, Chrysler Driving In-Text Ad Market - (Brandweek) |
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| Despite a string of online missteps, in-text advertising - the hotlinks that crop up inside Web-based news stories and lead readers to branded Web sites - may have found its niche with automakers, who have begun to love the oft-maligned promos. |
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| March 12, 2007 |
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| The Internet is Shrinking for Dealers - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of Strategic Media Development describes two significant opportunities for how dealers can use the Internet to find in-market auto consumers on a local scale. |
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| March 5, 2007 |
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| Why Online is Still a Growth Medium - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO explains why online's budget share will continue to rise, even in the face of overall auto marketing cuts. |
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| February 26, 2007 |
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| Automotive Digest - On the Mark (with Joe Kyriakoza) - (Automotive Digest) |
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| Joe Kyriakoza is Jumpstart's Vice President of Product Development. He is based in Detroit and oversees the strategic development of Jumpstart's behavioral targeting network and other emerging media opportunities. |
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| February 22, 2007 |
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| How Original Video Will Work - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of creative development gives his perspective on what's ahead for automotive video in 2007, and how marketers can get the most out of it. |
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| February 19, 2007 |
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| Dealers' Choice for a Local Advantage - (iMedia Connection) |
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| Jumpstart Automotve Media's SVP of local digital media strategy surveys the landscape of online tactics for giving local dealerships a marketing edge, and offers recommendations for more efficient targeting |
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| February 12, 2007 |
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| A Meeting of Automotive Minds - (iMedia Connection) |
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| Jumpstart Automotive Media reports from Las Vegas to present highlights from the JD Power Automotive Roundtable |
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| February 5, 2007 |
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| 18 Experts Share Their Bowl Predictions - (iMedia Connection) |
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| Which brands and which strategies are going to win the marketing day at the Super Bowl? And who will the losers be? Our panel lays it on the line with their predictions. |
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| February 1, 2007 |
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| Specialization Is Their Specialty - (ClickZ News) |
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| It used to be working in the interactive space was considered a specialty. Agencies, planners, and designers dedicated exclusively to online media were perceived as experts on the subject -- and got brunt of the business as a reslut. |
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| February 1, 2007 |
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| Who Will Win in Digital for Autos? - (AdAge.com) |
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| Jumpstart Automotive Media's CEO reviews big industry changes - and the players estimated to come out ahead as a result - as discussed at the company's recent automotive digital media conference in the Big Easy. |
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| January 29, 2007 |
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| Putting Digital Media in Its Place - (iMedia Connection) |
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| Jumpstart Automotive Media's product development VP points out three major developments that are shaping how autos will be marketed this year. |
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| January 15, 2007 |
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| Survive and Thrive in a New Media World - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO shares tips to help automotive advertisers find media partners that are more consultative, knowledgeable and in tune with relevant market intelligence. |
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| January 8, 2007 |
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| Inventory Management, In Advance - (iMedia Connection) |
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| Jumpstart Automotive Media outlines a plan for streamlining the complex and struggling in-market upfront process ... |
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| January 3, 2007 |
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| Inform Consumers, Strengthen Sales - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO explains how a knowledgeable, internet-savvy consumer makes the dealer's job easier-- and helps foster a better brand experience overall. |
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| December 11, 2006 |
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| How to Fight Creative Complacency - (iMedia Connection) |
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| Jumpstart Automotive Media's chief partnership officer shows how automotive can drive stronger third-party partnerships through a plan of transparency, innovation and creative development. |
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| December 4, 2006 |
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| Automakers Find Gridlock Online - (Mediaweek) |
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| The tightest ad marketplace on the Internet is about to face bumper-to-bumper rush hour traffic. |
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| December 4, 2006 |
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| Helping RDAs Spend Less and Earn More - (iMedia Connection) |
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| Jumpstart Automotive Media's CEO explains the role behavioral targeting should play in key lower funnel messaging and sales strategies. |
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| November 27, 2006 |
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| Build a Stronger Agency/Publisher Team - (iMedia Connection) |
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| Jumpstart Automotive Media's VP of product development explains why increased collaboration and communication on performance metrics can help ensure the success of campaigns-- and overall business partnerships. |
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| November 20, 2006 |
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| 4 Reasons to Centralize Dealer Group Marketing - (iMedia Connection) |
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| Jumpstart Automotive Media promotes centralization for its ability to provide efficiencies in media, resources, data analysis and client service. |
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| November 13, 2006 |
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| How to Indicate the Active Auto Shopper - (iMedia Connection) |
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| Jumpstart Automotive's director of strategy development demonstrates how behavioral targeting can produce two new revenue sources for publishers. |
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| November 6, 2006 |
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| How to Prepare for the Next Media Shift - (iMedia Connection) |
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| Jumpstart Automotive's CEO explains how regional dealer associations' shift in allocations will affect the local TV market, and how you can act now to protect your media buys. |
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| October 30, 2006 |
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| The Importance and Potential of Creative - (iMedia Connection) |
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| Jumpstart Automotive provides a review of the hot creative featured at the Driving Interactive '06 conference in Temecula. |
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| October 23, 2006 |
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| Autos and Online: Not Dead Yet - (iMedia Connection) |
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| Forget Yahoo!'s predictions of doom and gloom. Jumpstart Automotive's CEO explains why the present -- and the future -- of online automotive looks brighter than ever. |
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| October 16, 2006 |
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| Cut Media, Boost Profits - (iMedia Connection) |
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| Is it possible to spend less on media and still increase your revenue? Jumpstart Automotive's CEO outlines a plan for automotive marketers to achieve this win-win situation. |
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| October 9, 2006 |
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